References

Selected projects from 15+ years
in industry, tech and consulting

Work for machinery manufacturers, industrial groups and Mittelstand companies.
From strategy and new business models to IT-Transformation, digital product development and venture building.

As a Freelance Business Consultant

I work in two ways: directly for industrial companies, from machinery manufacturers to the wider Mittelstand, and as an external expert and extended workbench for existing consulting teams and their projects.

Machinery
Venturing

Conveying Technology OEM

Project

Updated the business model and go-to-market strategy of the group's newly founded predictive maintenance venture.

Outcome

The venture is now established in the market, with a proven concept and numerous customers worldwide.

Machinery
Digital

Plant Engineering Group

Project

Aligned IT and business in a global ERP rollout with a shared target picture and governance model.

Outcome

The groundwork for real ERP adoption beyond the technical rollout: a system people want to use.

Machinery
Strategy

Construction Machinery OEM

Project

Ran a Business Model Canvas workshop with the CDO and top management on key pain points.

Outcome

Clear pointers to the digitalization initiatives that matter most, above all PIM and digital assets.

Chemicals
Digital

Chemical Manufacturer

Project

Brought business and organizational requirements into a global ERP program, focused on master data.

Outcome

Master data catalog, gap analysis and a target operating model with governance, roles and responsibilities.

Machinery
Strategy

Earthmoving Parts OEM

Project

Analyzed the weaknesses of an SME's Excel-based production planning and prototyped an improved solution.

Outcome

A working prototype of the new planning tool, built as the basis for an integrated system landscape.

Steel
Operations

SME Steel Processor

Project

Assessed core processes in production, logistics and packaging, including returnable transport items (RTI).

Outcome

Simpler, more efficient processes with fewer errors, and new, more sustainable packaging solutions.

As a Senior Consultant in established Consultancies

Before going freelance, I worked in three setups that strongly shaped me and my work.

A digital consultancy with its own product development, a pioneer of digital transformation in the B2B Mittelstand. Acquired by a "Big Four" firm in 2017.

A boutique digital strategy and innovation consultancy, led by one of Germany's most recognized digital experts. Merged into a global agency group in 2026.

A fully founder-owned boutique IT and ERP consultancy for the B2B Mittelstand, connecting business, organization and IT in large ERP programs.

Machinery
Growth

Industrial Distributor

Project

Ran a structured customer exploration with the key accounts of a German distributor in Thailand.

Outcome

Concrete new business opportunities, based on needs the key accounts voiced themselves.

Automotive
Digital & Venturing

Commercial Vehicle OEM

Project

Developed the digital transformation strategy and co-built the group's corporate venture unit.

Outcome

A corporate venture unit and company builder we helped build, today with more than 25 employees.

Steel
Digital

Steel Distributor & Processor

Project

Helped build the digital unit: interim and product management, MVPs, e-commerce and services.

Outcome

A digital unit we helped build from scratch, today with more than 100 employees on board.

Logistics
Digital

Logistics Services Provider

Project

Designed the target operating model and built the business case for the group's IT carve-out.

Outcome

A business case that served as the decision basis for the IT carve-out and the joint venture.

Automotive
Strategy

Premium Car Manufacturer

Project

Defined how the group positions IT versus digitalization externally and across board areas.

Outcome

A clear strategic positioning of IT and digital topics, by board area and against competitors.

Asset Finance
Digital & Venturing

Leading Leasing Company

Project

Developed, built and validated new digital products and business models with customers, using design thinking, together with the group's CVC and product engineering unit.

Outcome

Validated business models for a recycling materials marketplace and an asset-as-a-service monitoring platform.

Automotive
Digital

Automotive Retail Group

Project

Advised the group's online used car marketplace on positioning, target groups and user requirements, and implemented the changes.

Outcome

A marketplace with a clearer positioning, built around defined target groups and analyzed user needs.

Partners and network

Solo, but not alone

I work as an independent consultant, backed by long-standing partners in Germany and Thailand: specialists for IT and digitalization, and well-connected experts on the ground in Thailand.

A Bangkok-based consultancy that helps Thai SMEs grow internationally and foreign companies enter Thailand: market entry, partner matching, governance & operations.

Gamma Beyond logo

An innovation and transformation consultancy for new business models, lean strategy and innovation labs, with a close eye on China and Southeast Asia.

Markus Neumann

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