Based in Thailand. Rooted in German Mittelstand.
I'm Markus, an Independent Industry Analyst & Business Consultant with more than 15 years of industry experience in and between Germany and Thailand. I work through my own company, nmnn ventures OÜ.
I help machinery and equipment manufacturers identify and capture new value in their installed base, with a focus on digitalization, new business models and market development in Thailand and Southeast Asia.
At home between Germany and Thailand
After more than fifteen years in industry and consulting, in a DAX corporation and a startup, in Germany and Asia, I have found what I enjoy, what drives me and what motivates me.
To lead the industrial Mittelstand into a successful future: in Germany, in Thailand and around the world.
In every country, independent mid-sized companies are a source of prosperity, innovation and diversity. An economy built on many strong companies is more resilient, and more free, than one that depends on a few large ones. I want to help keep it that way.
More than 15 years in industry and consulting: first in a German industrial group, then advising family-owned Mittelstand firms.
My focus: digital transformation, new business models and venture building. Today I work solo, with long-standing partners in both countries.
I live and work in rural Thailand, on a small organic farm called Goya Organic, well away from the Western bubble and its noise.
This distance gives me an outside-in perspective on the potential and the challenges of the German Mittelstand that is hard to get from inside.
I work at the intersection of Europe and Southeast Asia and combine Western strategic rigor with Asian pragmatism and speed. I help headquarters build local for local, not just local sales.
Being based here gives me direct access to local teams, partners and customers in Thailand and Southeast Asia, right where your machines run.
Six principles for working with me
Fewer frameworks and methodology battles, more direct answers you can act on.
I work directly for industrial companies, and as the +1 expert in existing consulting teams: for industry, Thailand and digitalization. Either way, this is what you can expect.
Small, focused modules with a fixed price agreed before we start and a defined result at the end. Book one or combine several, as you need.
Before any strategy or solution gets developed, I build a clear and factual picture of where your regional business stands today.
First get the value out of what you already have: your machines, your customers, your data. Only then invest in what is new and unproven.
I talk to the people who run your business day to day. I build from real problems, not from a slide deck made far away at headquarters.
I use AI professionally for research, marketing, content and automation. It lets a solo consultant deliver with the speed and depth of a team.
I work as a solo freelancer in an international setup. Everything communicated externally comes 100% from me, carries my name.
Remote, with site visits
I work remotely. Site visits in Thailand and Southeast Asia are part of my work, and at your headquarters in Europe when needed.
Secure and insured
I work from a professional and secure remote setup. My consulting work is covered by professional indemnity insurance.
An EU company by choice
nmnn ventures OÜ is my private limited company in Estonia: based in the EU, digital by design, and fully owned and controlled by me.
Flexible contracting
My preferred model: your headquarters is my client. Other setups work too, for example with your local entity in Thailand as client.
Let's talk.
Tell me where your business in Thailand and Southeast Asia stands today.
I'll tell you honestly whether I can help.